Peloton Digital Offers Unlimited Access To The Best Fitness Content Anytime, Anywhere
Peloton's new digital experience also serves as the debut of the brand's Outdoor content, through which Members can enjoy high-energy running and walking classes whenever their schedule permits, without having to own any fitness equipment. By expanding its content well 'beyond the bike,' Peloton continues to evolve into a one-stop destination for best-in-class fitness, enabling a much larger audience to be part of the Peloton community, whether or not they have a Peloton Bike or Peloton Tread.
For the first time ever, Peloton Members will be able to access entirely new content--ranging from running, walking and bootcamp classes filmed live at the Peloton Tread Studio in Manhattan's West Village, to audio-only outdoor running and walking classes, ranging from 20 to 60 minutes in length. Similar to Peloton's video content, where instructors are doing the entire workout with you, the Outdoor content is recorded live by Peloton's roster of elite instructors while they are physically running or walking, resulting in a more authentic listener experience.
Peloton Digital will launch with over 175 Tread Studio running and bootcamp classes, 15 Outdoor running classes and 10 new classes introduced each month.
"We cannot emphasize enough how excited we are to finally bring the full diversity of our fitness programming to the viewing public," said Fred Klein, Peloton's Chief Content Officer. "With the launch of Peloton Digital, we're now able to leverage the freedom and flexibility of our live and on demand classes to offer engaging, authoritative fitness instruction that will appeal to anyone, regardless of fitness level, interests, or how much time they have to work out. Whether you already own home fitness equipment and are looking to amplify it with our world-class programming, or you just want to take us to your gym, your office, on vacation or just outside your door, we have something for you."
Peloton Digital offers potential members a 14-day free trial period with no commitment. Digital membership is priced at $19.49 per month and is scheduled to be available on Android and other platforms by the end of the year.
Peloton Digital subscription is complimentary for Peloton Bike and Tread Members.